Traffic direct from Twitter to the Mac App Store brought no meaningful bump in sales, but iA Writer’s ranking was punished severely nonetheless. But as traffic to Apple’s app portal spiked, ranking for the company’s app, iA Writer, dropped.Īn easy assumption would be that traffic without sales seemed dubious to Apple’s algorithm… but sales coincided with traffic (that is to say, sales were also ‘up’). The firm is dedicated to blogging, which inherently leads to more traffic for both the site and the Mac App Store. net was being punished for being popular. But in their estimation, this “long, shaky funnel” that doesn’t provide “useful” data from Apple’s own analytics suite. The crew’s typical customer-engagement funnel is likely the same as many developers’ paths: Twitter, then their site, then onto the Mac App Store. net analyzed what happened when they ran the Mac App Store through a variety of ‘funneling’ techniques. Dated, bloated and just downright stodgy, it’s evidence that Apple really needs to stomp on the gas pedal when it comes to macOS development.Īs a sort of A/B test, the crew at ia.
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